Edgars: Winter 2025 Collection

The Brief

Capture the essence of the Winter 2025 fashion collection for in-store displays, catalogue, and digital campaigns.

Execution

• Studio shoot over 3 days
• Team of 6 models
• Art direction focused on warm, approachable luxury
• Mix of lifestyle and product-focused shots

Result

Images used across 200+ stores nationwide, digital campaigns, and seasonal catalogue.